I was of an age where most of the advertising a company did was a word of mouth, i remember when my dad started his Heating plus A/C company, he would go from lake house to lake house plus hand out supplier cards, he also handed out coupons for free service, or for free replacement if they needed a current Heating plus A/C system, or just an air conditioner unit or furnace.
Last week, I knew I needed to some Heating plus A/C advertising, things had changed from the time my father opened the Heating plus A/C company until he sold it to me.
I knew that advertising was done online now, plus not all word of mouth. I worked hard to keep my father’s company alive, even though I needed some help. I called a buddy who had a plumbing company. I remembered how he needed advertising done for his company. He had called an online advertising company. They did web development plus tested their ad campaigns. He told me he had a supplier card if I ever wanted some help with the Heating plus A/C company. I called him up, plus he provided me all the information I needed. He told me they had a plumbing department, plus he was sure they would have an Heating plus A/C specialist, and once I called, I got a lot of information on how to do online advertising plus the best way to locale ads. The best part was that the online advertising company handled everything for me. I wonder if my dad ever provided any thought to advertising on the internet. He’s much smarter than I ever thought, plus for all I knew, he may have already worked with an online advertising company.