I was of an age where most of the advertising a company did was a word of mouth… I remember when our Mom started his Heating, Ventilation, and A/C company, he would go from home to home and hand out corporation cards, he also handed out coupons for free service, or for free replacement if they needed a new Heating, Ventilation, and A/C system, or just an air conditioner unit or gas furnace.
Last week, I knew I needed to some Heating, Ventilation, and A/C advertising.
Things had changed from the time our father opened the Heating, Ventilation, and A/C company until he sold it to me. I knew that advertising was done online now, and not all word of mouth. I worked taxing to keep our father’s company alive, but I needed some help. I called a friend who had a plumbing company. I remembered how he needed advertising done for his company. He had called an online SEO company. They did web development and inspected their ad campaigns. He told me he had a corporation card if I ever wanted some help with the Heating, Ventilation, and A/C company. I called him up, and he gave me all the information I needed. He told me they had a plumbing department, and he was sure they would have an Heating, Ventilation, and A/C specialist, but once I called, I got a lot of information on how to do online SEO and the best way to place ads. The best section was that the online SEO company handled everything for me. I wonder if our Mom ever gave any thought to advertising on the internet. He’s much smarter than I ever thought, and for all I knew, he may have already worked with an online SEO company.