I was of an age where most of the advertising a company did was a word of mouth. I remember when my dad started his HVAC company, he would go from house to house and hand out business cards. He also handed out coupons for free service, or for free installation if they needed a new HVAC system, or just an air conditioning unit or furnace. Last week, I knew I needed to some HVAC advertising. Things had changed from the time my father opened the HVAC company until he sold it to me. I knew that advertising was done online now, and not all word of mouth. I worked hard to keep my father’s company alive, but I needed some help. I called a friend who had a plumbing company. I remembered how he needed advertising done for his company. He had called an online marketing company. They did web development and took care of their ad campaigns. He told me he had a business card if I ever wanted some help with the HVAC company. I called him up, and he gave me all the information I needed. He told me they had a plumbing department, and he was sure they would have an HVAC specialist. Once I called, I got a lot of information on how to do online marketing and the best way to place ads. The best part was that the online marketing company handled everything for me. I wonder if my dad ever gave any thought to advertising on the internet. He’s much smarter than I ever thought, and for all I knew, he may have already worked with an online marketing company.